by jiangsu nine long biotechnology

As we have learned, current hotly hype questioning of this "grams of pattaya na levorotatory 360 weight coffee" limited production. Currently logged in the company marketing levorotatory coffee official club website, can still be seen "HeGui hot commend l-carnitine + black coffee" texts and propaganda.

"Our company of this' levorotatory 360 weight coffee 'is a TV programme in a show of weight loss by a host HeGui hot commend. Product standard number for Q / 320382FXD06-2008, production license for' SuWei card food words (2008) first 320382-0100 number '." Nine long biotechnology limited company customer service staff told the daily economic news reporters.

But, reporters at the state food and drug administration and the state administration for industry and commerce on the website of not queries to "jiangsu nine long biotechnology limited company" and "grams of pattaya na levorotatory 360 weight coffee" registration information.

For nine long suspected born 29generations biotechnology limited company to "voice" as a propagandist dot, this HeGui clarification.

HeGui through micro bo said "never speak, never deceived;" "Obsessed and CCTV and attorney sued manufacturer infringement. Surprising is no good manufacturer, the website to ask story more insidious, poor money consumer deception."

When the reporter asked said HeGui has endorsement nbsp132 issued a statement, nine long biotechnology limited company customer service personnel for explanation, "is there a real endorse this (products) is not important, the important is the product effect." The company's response to the question does not endorse attention.

For products and company name are not registered in attempts to reach jiangsu nine long biotechnology limited related personnel. So far, send each other by reporters are not respond.

Lawyer: using nominal suspect celebrity

The personage inside course of study points out, this is personal for celebrity endorsements enterprise product increase exposure and publicity effect. "For the product's effectiveness and safety and quality, product spokesperson choice tend to average consumer ultimately whether to buy the play a large role, especially hairdressing reducing weight class health products and cosmetics is even more so. Like levorotatory coffee so using celebrity endorsements for product promotion, obviously already broke the law."

Shanghai dabang lawyer swim YunTing said: "if the impersonate using this celebrity endorsements propaganda, on behalf of the establishment of words, nine long biotechnology limited company was violated their name and image right. At the same time, if have a website without content on audit and advertisement publicity, may also need to burden joint responsibility for compensation."

Swim YunTing also pointed out: "for those who need the operating permit operating permit product advertising, the relevant departments to domestic web site to temporarily not advertisement issue before the audit obligations explicitly, but these products is needed because the operating permit operating permit, it is because of their personal health safety closer impact."

Due to the likelihood needs for future spokesperson for the quality and safety of endorsements directly to conduct legal "bind", the risk of celebrities endorsements become higher and higher.

Already in October last year submitted to the legislative affairs office of the state council "advertisement law (revised SongShenGao)", will participate in endorsements, proof, recommend "advertising other participants" also listed as advertising subject. Such as get through, this will mean star, celebrity speak false advertisements except assume corresponding administrative liability and civil liability outside, constitutes a crime, shall be investigated for his criminal responsibility should also.