December 2010 10, net friend "Lin sir" complaint for a large domestic appliances mall organizations "kill" activities, says second page display "kill" successful user seconds in the electrical mall employees, but the majority of Internet users to reflect failed to enter "kill" page, enter the second after it show the campaign was over. "Lin sir" suspect that the electric mall releasing false advertisements, induction of users access to web sites and registered, diddle flow. Actually, "Lin sir" reveals is just a gimmick behind-the-scenes operation. Network merchants in order to improve the market, issued in advance "seconds and kill" forecast attract eyeball, "kill" began to set when second network fault, "baby has transfer" "system updating" "try again later" the clew of and so on. When the system is normal after the operation, "seconds and kill" activity ended.
"Kill" management regulation "second blank" worth concerned attention
Reporters were "seconds and kill" monitors problems interview dragons. A responsible for "seconds and kill" activity HuXing staff member introduction, "kill" activities into second two kinds: one kind is the official organization dragons "kill" activities, "seconds kill machines". Another kind is online oneself organizations "seconds and kill" activities, this is totally businessman own market behavior, dragons cannot make any supervision.
Chongqing city disappear assist the complaint department director YuJun tells a reporter, the network shopping review difficulties, when online claimed a goods than hypostatic store or other online low, net friend easily deceived.
YuJun said, "kill" marketing just seconds on the rise soon, at present the basic regulation is blank. In "seconds and kill" activities, use "seconds kill implement" itself is a kind of infringement behavior, it is the customer's fair infringing non-trading right. But for now "seconds kill the use of implement" subject cognizance, evidence collection work very difficult, it also increases the supervision of difficulty. Hope net friend for businessman "seconds and kill" activity alert, lest deceived.
Concerned expert reminds, "seconds and kill" as a new marketing mode, lack of transparency of information mechanism, if long-term lack of effective supervision, third party the whole e-commerce generate large negative effects, the relevant aspects should be taken into consideration seriously.
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